Referring to mindfulness as "brainfulness" may resonate with those inclined towards rational and scientific thinking, emphasising the cognitive and neurological aspects of the practice. It connects the concept to the brain's processes, potentially making it more approachable for individuals who value scientific explanations.

For science-minded people, framing mindfulness as an inquiry into the brain's functions aligns with their analytical approach. This methodical observation allows them to engage with mindfulness in a way that harmonies with their appreciation for empirical understanding, offering a tangible and introspective avenue to explore the mind's complexities.